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Amazon’s MyHabit Launches with “Exclusive Membership” Gimmick. Except for...
Remember when Gilt Group and Rue La La first launched and you had to be “invited”? It was a genius marketing effort that established a brand of high-end exclusivity. It also was important in...
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Groupon’s Post Purchase Prompts. As “In the River” as it Gets.
Great example of “in the river” promotion by Groupon (one of the very best at conversions and promotions). It doesn’t more “in the river” than the post-purchase screen… and it doesn’t distract the user...
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Groupon Aims to Drive Loyalty with Business Awards Flow.
How does Groupon address concerns of loyalty / merchant retention? Build tools directly into the product that allow customers to communicate directly with the merchants. It’s an easy, smart way to...
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Groupon’s IPO Slideshow
I encourage you to read through Groupon’s roadshow presentation that TechCrunch posted today. I find the last two slides most interesting: the future of Groupon as a product and what it means for...
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Let’s Not Blame Groupon for its Merchants’ Mistakes.
I Found the article, Groupon horror: Bakery must make 102,000 cupcakes, via Washington Post Social Reader app (written about here). The bakery, based in Woodley, received 8,500 requests for a dozen...
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Even Groupon, the King of Conversions, Battles Clutter
I often give the advice of studying web leaders and learning from what they are great at. For instance, Amazon is unrivaled in the ease of navigation, findability and user experience. For user...
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Bonobos + Fab Looks More Like Groupon than Gilt.
I find this example so interesting: two fast-growing e-commerce brands working together to solve one another’s needs: Bonobos delivers heavily discounted product to Fab, who delivers a user acquisition...
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Sparrow, Mobile: In the River Promotion
I frequently write about two ongoing themes: 1. the importance of “in the river marketing” (reaching targeted users at relevant points in the product / experience) 2. the difficult of driving mobile...
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Amazon Local Deals, Now Promoted Within Amazon Deals
It’s old news that big players like Google, Facebook and Amazon have (and continue to…) tried their hand at the local / deals space. To be successful, each has to figure out how to make the crowded...
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Jetsetter Mobile App: Effective App Promotion & Conversions
Jetsetter is known for great design (see here). Here is a good example of good design and effective mobile promotion. I have written before that promoting mobile applications via the web is...
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